Privacy Policy
We at Barford Golf (“BG”) deeply respect your privacy and right to control your personal data.
We use data to serve our users.
We provide meaningful choices that are easy to understand.
We collect only what we need.
We protect the data of our users as if it were our own.
The primary purpose of collecting your data is to improve your experience. To that end, we only collect your data for clearly defined purposes.
We do not and will not sell your personal data to third parties.
This Privacy Statement (the 'Statement') explains the personal information we collect from you, either directly or indirectly, and how we use it.
Personal information is any information that can be used to identify you or that we can link to you. The Statement also covers the choices you can make about the data we collect, and how you can control these decisions. It applies to all services and products offered by Barford Golf, for example BarfordGolf.com, the Barford Golf Frequency Tool and associated companion mobile app, as well as other offline interactions. Please read this Statement carefully to understand how BG may collect, use and share your personal information. The terms 'we', 'us', ‘Barford Golf’ or BG are each intended as reference to Barford Golf Co.
The Types of Personal Information We Collect
Information you provide to us
We collect information you voluntarily provide to us, such as your name, and email address; for instance, when you want to learn more about BG Products and Services or when you contact support@barfordgolf.com for assistance.
Information we collect automatically
We automatically collect information about you, such as Functional Data (as defined below) and Additional Usage Data (as defined below) about your use of BG Products and Services or information collected by using cookies and similar technologies when you use, access, or interact with us via our websites or app. We may, for example, collect information about the type of device you use to access our websites, the operating system and version, your IP address, your general geographic location as indicated by your IP address, your browser type, the webpages you view on our websites, and whether and how you interact with content available on our websites.
Information obtained from other sources
We may receive information about you from other sources, including third parties, such as partners with whom we offer co-branded services or engage in joint-marketing activities. We may also receive information about you from social media platforms, for instance, when you interact with us on social media. We protect data obtained from third parties according to the practices described in this Statement and we also apply any additional restrictions imposed by the source of data.
Information of children
Barford Golf does not target and is not intended to attract children under sixteen. Although visitors of all ages may navigate through our website or use our app, we do not knowingly collect or request personal information from those under the age of sixteen without parental consent. If, following a notification by a parent or guardian or discovery by other means, a child under sixteen has been improperly registered on our site using false information, we will cancel the child's account and delete the child's personal information from our records.
Customer Interactions with Barford Golf
To make the information in this Statement easy to understand, we have highlighted different occasions when BG could potentially collect personal information from customers. The customer interactions with BG are broken down into the following segments:
Learning about Barford Golf
As you gather more information about BG and our tools, you may virtually visit a site that we own. Examples include browsing our website, contacting support@barfordgolf.com for assistance or attending BG-sponsored events. To learn more about BG products, you may voluntarily provide personal information, such as your name and email address during these interactions. We may also collect information about you online via cookies or similar technologies when you visit our websites.
We collect: name, email address, IP address, and information provided by cookies or similar technology.
Why: We use this information to share news about events and products offered by BG. Additionally, the IP address helps us to understand geographic information about our websites’ visitors better so that we can improve our website for everyone. It is our legitimate interest to process your personal data for these purposes.
Buying Barford Golf Products and/or Services
Once you have decided to buy a Barford Golf Product and/or Service, we offer a way for customers to buy directly from us at www.barfordgolf.com. When you buy from us, you will be asked to provide information so that we can complete your purchase.
We collect: your name, phone number (optional), email address, delivery/shipping address, and payment information.
Why: We use this information to complete your transaction, follow up with you about your purchase, help with any delivery issues, handle returns, and other issues related to the purchase of your BG Products and/or Services. Processing your personal data for this purpose is necessary for the performance of the agreement we have with you. Please note, we do not store any payment or credit card information. We only use payment information in connection with the purchase of Barford Golf Products.
Registering your Barford Golf Frequency Tool
Once you receive your BG products, you will be required to connect your Product to our mobile app. Each BG Product needs the mobile app to be connected to the internet for setup. As part of the initial setup, you will be asked to download the BG app from a third-party website, such as the Google Play Store. The Barford Golf mobile app allows you to control your device, collect data, and upload it to our database. During the setup process, the BG app will ask you to set up an account and register your system with Barford Golf. You must register your BG Products in order for them to work.
As part of registering your BG Product, the app will prompt you to enter information such as an email address which is required to provide this information to register your BG system. Your BG system will then establish a unique alpha-numeric identification number which we use to help identify your specific system in a less personal manner. This identification number will be associated with the email address that you provide along with the Product serial number and the IP address from where the Product connected. As part of registration, you will need to set up a BG account, if you do not already have one. We collect your password to your BG account which is only used for authentication and BG account access. Passwords are never collected, and are passed in an encrypted fashion from your entry to our database.
We collect: your name, phone number, email address, location data, your password and IP address. Please note, your password is stored using one-way hash, which means that it cannot be recovered (or disclosed) by anyone. We never store un-hashed password information.
Why: We collect this information to help get your product and/or Service working securely (which helps prevent unauthorized access to your BG Products or Services. This processing is necessary for the performance of the contract we have with you. We also use your email to send you BG-related notifications, such as promotional messages, software updates, information about BG Products and/or Services, and to share exciting BG news, events, and Product offerings. It is our legitimate interest to process your personal data for these purposes.
Using Barford Golf Products and Services
There are three main reasons we collect information from your BG Products: (1) collect and upload data to our crowd-sourced Shaft Database which is necessary for the performance of the agreement we have with you, (2) to offer you control over your BG system which is necessary for the performance of the agreement we have with you, and (3) to make BG Products better over time which is our legitimate interest.
Functional Data:
This data is absolutely necessary for your BG Product or Service, to perform its basic functions in a secure way and you will not be able to opt out from this data collection, sharing and/or processing if you want to continue to use your BG Products.
We collect:
Registration data. This data includes your email address, location, language preference, Product serial number, IP address, and BG account login information (as described above).
System data. This data includes things like, but not limited to, BG Frequency Tool device information, mobile app operating system, software version, profiled Shaft information entered by the user and error information.
Why we collect Functional Data: We collect this information to help ensure that your BG Products are working properly or to provide you with customer support which is necessary for the performance of the agreement we have with you. We also collect this information to guide product improvement and customer support decisions which is our legitimate interest.
Additional Usage Data:
In order to improve your experience with BG Products and to offer better, personalized BG Products and Services that meet the needs and expectations of our customers, we collect the following Additional Usage Data. The processing of this information is in our legitimate interest as further set out below (under Why).
We collect:
Currently we do not collect any additional usage data, but we reserve the right to amend this agreement in the future, should additional usage data become in our legitimate interest.
We collect: Functional Data, Additional Usage Data
Why: This information is needed to fulfill the agreement we have with you, to ensure proper functionality and to help improve these features which is also our legitimate interest.
How We Use Personal Information
Barford Golf uses your personal information we collect to provide you with the BG Products and Services we offer, which includes using data to improve and personalize your experiences. We also use your personal information to communicate with you, for example, informing you about your account, new BG Products or Services available, security and other types of updates. Additionally, as described below, we may use other data related to your interactions with BG Products and Services in order to provide certain BG Services and for advertising purposes.
Barford Golf uses the data for the following purposes:
Purchase and delivery of BG Products and Services
We use your personal information to take and handle orders, deliver Products and Services, process payments, and communicate with you about orders, Products and Services, and promotional offers. This processing is necessary for the performance of the agreement we have with you.
Product Experience, Recommendations and Personalization
We use data to provide, operate, support and improve the BG Products and Services we offer to ensure our customers can use our products and interact with our services as effortlessly as possible. We use your personal information to recommend features, Products, and Services that might be of interest to you, identify your preferences, and personalize your experience with BG Products and Services. This processing is necessary for the performance of our agreement we have with you as well as to serve our legitimate interest.
Customer Support
We use data to respond to customer inquiries, diagnose product problems, repair customers' products and provide other customer care and support services. This processing is necessary for the performance of our agreement we have with you, as well as to serve our legitimate interest.
Product Improvement
We continually use data for research purposes and to develop and improve our products and services, including maintaining and improving the performance of our products and services, developing and adding new features or capabilities, such as using error reports to improve features, using search queries and clicks to improve the relevance of search results and using usage data to determine what new features to prioritize. We use your personal information to provide functionality, analyze performance, fix errors, and improve usability and effectiveness of our products and services. This processing is necessary to serve our legitimate interest.
Security, Safety, and Dispute Resolution
We use data to protect the security and safety of our customers, products and services, to detect and prevent fraud, to resolve disputes and enforce our agreements. We may use third parties to assess and manage credit risks. This processing is necessary to serve our legitimate interest.
Business Operations
We use data to develop aggregate analysis and business intelligence that enable us to operate, protect, make informed decisions, and report on the performance of our business. This processing is necessary to serve our legitimate interest.
Communication, Marketing and Advertising
We use the data we collect to deliver and personalize our communications with you. For example, we may contact you by email or other means of electronic communication (including through the Barford Golf mobile app) to inform you about new products or services, security or software updates, to update you on a support issue, or to invite you to take part in a survey. If you choose to use the Barford Golf Web App, we may use information such as your interactions with our site, BG Database content, BG Products, the Barford Golf Mobile App app and other Services to display interest-based ads for features, products, and services that might be of interest to you. We do not use information that personally identifies you to display interest-based ads. This processing is necessary to serve our legitimate interest.
We also use cookies and similar technologies to provide the most relevant advertising to you.
Purposes for which we seek your consent
We may also ask for your consent to process your personal information for a specific purpose that we communicate to you. When you consent to our processing your personal information for a specified purpose, you may withdraw your consent at any time, and we will stop processing of your personal information for that purpose.
How We May Share Personal Information
Barford Golf does not, and will not sell personal information about our customers. We want you to understand that information about our customers is an important part of our business. We only disclose your data as described in this Statement. We may share information with the following types of third parties.
Third Party Vendors
BG uses a variety of third-party vendors to carry out services like website management and hosting, cloud-related services, online Product purchases and shipping (including fulfilling orders for Products or Services, delivering packages, sending postal mail and email), credit cards and other alternative payment processing, email communications, analyzing data, providing marketing assistance, transmitting content, if applicable scoring credit risk, and providing customer service. We only share your personal information as necessary, such as to complete a transaction or to provide a Product or Service you have requested or authorized and only with vendors or agents working on our behalf for the purposes described in this Statement. In this case, your personal information will be shared with these agents or contractors but only for the purpose of performing services on behalf and under the instructions of Barford Golf and in accordance with this Statement. It is our legitimate interest to share information with these parties for these purposes. For questions about third-party vendors, please send an email to support@barfordgolf.com.
Transactions involving Third Parties
Barford Golf makes available to you services and features provided by third parties for use on or through BG Products. We also may offer services and/or sell product lines jointly with third-party business. Depending on your use of the third-party products, features, and/or services, we may share certain personal information we have about you with these third parties to enable the functionality and/or provide customer support. Please note that functionally of these third-party products, features, and/or services is subject to these third-party terms of use or service and their respective privacy notices.
Compelled Disclosure and Law Enforcement
When legally required, strictly necessary for the performance of the services or to protect our rights, or the rights of our affiliates or users, we disclose your personal information to law enforcement authorities, investigative organizations, our affiliates or in legal proceedings. We will share your personal information when we in good faith believe it is necessary for us to do so in order to comply with a legal obligation under applicable law or respond to a valid legal process (e.g. a search warrant, a court order, or a subpoena).
Sale or Merger
We may share your personal information in the event of a merger, acquisition, or sale of all or a portion of our assets. Of course, we shall notify you via email and/or a prominent notice on our website and inform you of your rights.
Sharing and Disclosure of Aggregate Data
We share data in aggregate form and/or in a form which does not enable the recipient of such data to identify you, with third parties, for example, for industry analysis.
Please note, our products or services may include links to products or applications of third parties whose privacy practices may differ from Baford Golf. If you provide personal data to any of those third parties or their products, your data is governed by their privacy statements, and we encourage you to read these privacy statements carefully.
When sharing data with third parties, your personal information may be transferred to countries where data protection laws may provide a lower standard of protection for your personal information than your country. We take great care in protecting your personal information and have put in place adequate mechanisms to protect it when it is transferred internationally. We will transfer your personal information in compliance with applicable data protection laws and will implement suitable safeguards to ensure that your personal information is adequately secured by any third party that will access your information (for instance, by using the Standard Contractual Clauses as approved by the European Commission). If you have questions or wish to obtain more information about the international transfer of your personal information or the implemented safeguards, please send us an email to support@barfordgolf.com .
The Legal Bases for Using Personal Information
There are different legal bases that we rely on to use your personal information, namely:
Performance of a contract
The use of your personal information may be necessary to perform an agreement you have with us. For example, to complete your purchase of your product, to register and maintain your account, to help with delivery issues, to handle returns, to register your Barford Golf Frequency Tool, and to make sure that your products or services perform their basic functions in a secure way or to respond to your requests.
Consent
Where legally required, we may rely on your consent to use your personal information. When this is the case, we provide you with more specific information when we actually request your consent. You may withdraw your consent at any time by sending us an email to support@barfordgolf.com . Your withdrawal will not affect the lawfulness of processing based on your consent before your withdrawal.
Compliance with legal obligation
We may use your relevant personal information to ensure compliance with applicable laws, for example to comply with lawful requests from law enforcement, and for regulatory investigations and compliance.
Legitimate interests
We may use your personal information for our legitimate interests. For example, we rely on our legitimate interest to analyze and improve our Products and Services, and the content on our websites and app, to send you notifications about software updates or information about Products and Services, and to use your relevant personal data for administrative purposes and for fraud detection and prevention. Furthermore, except where consent is required under applicable local law, we rely on our legitimate interest to send you relevant marketing communications.
When using personal data to serve our legitimate interests, we will always balance your rights and interests in the protection of your personal data against our rights and interests.
Where we process your personal information based on our legitimate interest and no opt-out mechanism is available to you (e.g. in your Product settings), you may exercise your right to object by sending an email to support@barfordgolf.com
Security, Storage and Retention of Personal Information We Collect
Security
Barford Golf is committed to protecting the security of your personal information. However, while we take reasonable precautions to guard the personal information we collect, no security system is impenetrable.
We use a variety of appropriate technical and organizational measures and industry standards to protect your personal information and help prevent information about you from loss, theft, misuse and unauthorized access, disclosure, alteration and destruction. We ensure that our third-party data center vendors provide adequate security measures. Moreover, your password is stored using one-way hash, which means that it cannot be recovered (or disclosed) by anyone, including Barford Golf (it can only be reset).
You can only access your BG account information and our service through the use of an individual user login and password. To protect the confidentiality of your personal information, you must keep your password confidential and not disclose it to any other person. Please alert us immediately if you believe your password has been misused. Additionally, always log out and close your browser when you finish your session. Please note, we will never ask you to disclose your password.
If you have any questions about the security of your personal information, you can contact us at support@barfordgolf.com
Storage
Personal data collected by BG may be stored and processed in your region, in the United States (for instance in our major data centers), or in any other country where BG or its affiliates, subsidiaries or service providers are located or maintain facilities. Barford Golf has put in place adequate mechanisms to protect personal information when it is transferred internationally, for example by using the Standard Contractual Clauses as approved by the European Commission.
Retention
Barford Golf will retain your personal information:
for as long as we have a customer relationship with you and/or as necessary to enable you to use the website, your account and/or your BG Product(s);
for the period required to provide services that you request from us;
for the period required to provide marketing or other promotional materials that you request from us;
to comply with our legal obligations, including requirements of regulators and governmental agencies that have authority over us such as tax and/or accounting obligations, which usually require retaining certain transaction data for periods between 7 and 10 years after a transaction has occurred;
for the period required to resolve disputes with any parties and/or to investigate or defend against potential legal claims; and
otherwise as necessary to allow us to conduct our business in compliance with applicable laws and regulations.
All personal information we retain will be subject to this Privacy Statement and our internal retention guidelines. Barford Golf will delete your personal data when it is no longer required for the above-mentioned purposes. If there is any personal data that, for technical reasons, we are unable to delete entirely from our systems, Barford Golf will implement appropriate measures to prevent any further processing or use of such data. If you have a question about a specific retention period for certain types of personal information we process about you, please send an email to support@barfordgolf.com
Your Rights and Choices
Your Rights
We want you to be in control of how your personal information is used by us. Subject to local law, including the General Data Protection Regulation and the California Consumer Privacy Act, you can do this in the following ways:
you can ask us for a copy of the personal information we hold about you;
you can inform us of any changes to your personal information, or if you want us to correct any of the personal information, we hold about you;
in certain situations, you can ask us to erase, block or restrict the personal information we hold about you, or object to particular ways in which we are using your personal information; and
in certain situations, you can also ask us to send the personal information you have given us to a third party.
Where we are using your personal information on the basis of your consent, you are entitled to withdraw that consent at any time. Moreover, where we process your personal information based on legitimate interest or the public interest, you have the right to object at any time to that use of your personal information.
We rely on you to ensure that your personal information is complete, accurate and current. Please do inform us promptly of any changes to or inaccuracies of your personal information by contacting support@barfordgolf.com
We will respond to your request as soon as possible but certainly within 30 days. For more information about how you can control the collection and use of Additional Usage Data and your Communication, Marketing and Advertising Preferences, please visit Your Choices sections below.
We are committed to working with you to obtain a fair resolution of any complaint or concern you may have about our use of your personal information. If, however, you believe that we have not been able to assist with your complaint or concern, you may have the right to lodge a complaint with the data protection authority in your country (if one exists in your country) or supervisory authority.
Your Choices
Barford Golf Account and Mobile App
If you wish to access, edit or remove profile information, change your password, close your account or request deletion of your personal data, you can do it by logging in to your BG account or BG app or sending an email to support@barfordgolf.com If you cannot access certain personal information collected by BG via your account, the BG app or directly via the BG Product that you use, you can always contact us by sending an email to support@barfordgolf.com . We will respond to any request to access or delete your personal data as soon as possible but certainly within 30 days.
Additional Usage Data
You can always opt out of Additional Usage Data collection by sending us an email to support@barfordgolf.com .
Your Communication, Marketing and Advertising Preferences
You can opt out of receiving direct marketing communications from Barford Golf by following the instructions included in every email sent to you via the “Unsubscribe” tab. We respect your choice, and we will stop sending you promotional emails once you unsubscribe or change your communication settings.
Please note, regardless of your communication settings, we will continue to communicate with you regarding changes to terms and conditions, policy updates, Product software updates, routine customer service messages such as information about current or past purchase, delivery of products, service interruptions, data breaches or other significant information about a Product you own such as discontinuation of support or safety issues.
If you have opted out of receiving emails from us, we will not use your email for interest-based advertising activities. For more information about our use of interest-based advertising, please visit Our Use of Cookies and Other Similar Technologies.
Advertising and Modern Marketing Tools
We use several modern marketing tools in support of our advertising efforts.
BG may work with third-party advertisers that use cookies and similar technologies to provide more relevant advertising about Products and Services on our websites and across the internet. To provide this 'interest-based advertising', the parties combine non-personal data about your online activities acquired over time, which help cater advertising that we deliver to you. Examples of this may include a Barford Golf advertisement on a Facebook page, or a Google-owned page such as a search results page or YouTube, or on a site within Google’s advertising network. We do not share your personal information as part of this process. Where necessary we obtain your consent to this process. At all times, you can opt out of these personalized ads from third-party advertisers and ad networks who are members of the Network Advertising Initiative (NAI) or who follow the Digital Advertising Alliance's Self-Regulatory Principles for Online Behavioral Advertising by visiting the opt-out pages on the NAI websites and DAA websites. Opting out may make the ads you see across the internet less relevant to you. Users that enjoy rights under EU data protection laws can visit www.youronlinechoices.com to learn how to opt out of having their data used for interest-based advertising by the European Interactive Digital Advertising Alliance (EDAA) member companies. Canadian users can visit www.youradchoices.ca.
If you have opted out of receiving communications from us, we will not use your email for interest-based advertising.
Our Use of Cookies and Other Similar Technologies
We use cookies and similar technologies like pixels, tags, web beacons, and other identifiers to help us personalize our websites for you, remember your preferences, understand how users are using our websites or app, and help customize our marketing offerings.
Cookies
A 'cookie' is a small data file containing a string of characters that is sent to your computer when you visit a website. When you visit the website again, the cookie allows that site to recognize your browser. The length of time a cookie will stay on your computer or mobile device depends on whether it is a "persistent" or "session" cookie. Barford Golf uses both types of cookies. Session cookies will only stay on your device until you stop browsing. Persistent cookies stay on your computer or mobile device until they expire or are deleted. We use the following types of cookies on our website.
Strictly necessary cookies. These cookies are essential for you to browse our website and use its features. Without these cookies, services like shopping baskets cannot be provided.
Performance cookies. These cookies collect information about how you use our websites. This data may be used to help optimize our website and make it easier for you to navigate.
Functional cookies. These cookies allow our websites to remember choices you make and personalize your experience. We may store your geographic location in a cookie, for instance, to ensure that we show you the websites relevant to your area.
Third Party cookies. Third-party cookies are those placed by websites and/or parties other than from Barford Golf. These cookies may be used on our websites to improve our products or services or to help us provide more relevant advertising. These cookies are subject to their respective privacy policies for these external services, for example, Facebook Data Use Policy.
Analytics cookies. We use analytics cookies, like those offered by Google Analytics, to help us understand things like how long a visitor stays on our websites, what pages they find most useful and how they arrived at barfordgolf.com. To learn more about Google Analytics and your data, visit this Google webpage.
How to Control Cookie Settings
Most web browsers allow you to control cookies through their settings preferences. However, if you limit the ability of websites to set cookies, you may impact your overall user experience. Some browsers offer a “Do Not Track” (“DNT”) signal whereby you may indicate your preference regarding tracking and cross-site tracking. Although we do not currently employ technology that recognizes DNT signals, we will only process your personal data in accordance with this Statement. Below you can learn about how to control cookie settings on popular web browsers:
Google Chrome
Internet explorer
Safari
Firefox
Pixels
In addition to cookies, we sometimes use small graphic images known as 'pixels' (also known as web beacons, clear GIFs, or pixel tags). We use pixels in our email communications to you (if you have selected to receive such communications) to help us to understand whether our email communication has been viewed. We also use third-party pixels (such as those from Google, Facebook, and other advertising networks) to help us provide advertising that is relevant to your interests. Learn more about our advertising and marketing activities below.
Other Identifiers
When you use our app, we collect a unique ad-tracking identifier from your device (the Advertising Identifier or “IDFA” on iOS devices and the Google Ad ID or “AID” on Android devices) so that we can learn more about users of our app and provide the most relevant messaging and marketing. Although these identifiers are unique to your device, they do not contain any of your personal information such as name or email address.
How to Contact Us
If you have any questions about the use of your personal information, please send an email to support@barfordgolf.com
Unless otherwise stated, Barford Golf Co. is a data controller for personal data we collect through the Products and Services subject to this Privacy Statement.
Barford Golf may modify or update this Statement when necessary to reflect customer feedback and changes in our Products and Service. Please review it regularly. When we update this Statement, we will revise the 'Last Update' date at the top of the Statement. If there are material changes to this Statement or in how BG uses your personal data, we will notify you either by posting a notice of such changes before they take effect or by directly sending you a notification. We encourage you to regularly review this Statement to learn more how Barford Golf is using and protecting your information.